In today’s article, we’re talking all about SEO and how small businesses can leverage the marketing tactic to get more success. Let’s get into it!
Dmitrii Kustov from RegexSEO states “To reach the top of Google you need to follow the next steps:
– Improve and work on your SEO on-site (keywords, content)
-Keep your eye on technical SEO
– Make your content match the searcher’s intent
– Improve bounce rate
– Generate really high-quality content
– Build backlinks
– Develop internal links.”
Zack Duncan from Root and Branch Group shares
“Maximize the potential impact from their Google Business Listing. GMB is the single most important ranking factor for local SEO, and local SEO is where most small business owners should be concerning themselves. Nearly half of all Google searches have local intent (searches like best restaurant near me, real estate law firms in San Diego, etc.) and 88% of those local searches from Mobile devices result in a call or physical visit in 24 hours!
The single most important ranking factor from Google My Business is something called the Primary Category. Most people would say reviews or business description, but it’s actually this. The 5-minute video linked below shows an example of this from a real business listing and shows how to set up the Primary Category and measure the impact in terms of search visibility on Google.”
Alex Bovino from Blueshark Digital says
“The most important tips are to make sure the primary business category is the best option for that business. You want to make sure it’s not too general and check out what your competitors have as their categories. For example some options are “lawyer” and “personal injury lawyer.” If your business is a personal injury firm, then you would want to select “personal injury lawyer” as the category. Any other applicable categorie can be listed as secondary categories. Another very important factor includes the proximity of your Google My Business address to the spot where someone is searching for a business such as yours.”
Max Juhasz from Rebel Base SEO advises
“Hire a professional who has a track record of ranking their clients. There are a lot of cheap services and so called gurus offering sketchy advice that could actually hurt how you rank. Do your due diligence.
360 Photos, Geotagged images and videos are a MUST for any listing. The more the better. Plenty of businesses overlook their images and it hurts them. Your clients are searching and will choose to work with the business that they feel comfortable with. The visuals help seal the deal. “
Anthony Kelly from The Audit Lab suggests
“I would start by focusing on these five areas first to optimise your GBP (Google Business Profile) for both enquiries and revenue:
The basics – Triple-check your NAP (name, address, phone number). This is the basic level of optimisation for your GBP; not only does this affect how you rank geographically with those searching, but it also helps prevent you from receiving warnings from Google. No one likes them.
Engage with reviews – Respond to all your reviews, good or bad, but especially the bad. Keep in mind, you’re doing this in a public space where other potential customers can see. Should they find a negative review that you have responded to and reached a positive outcome, the other customers will feel safer and more assured using your services. Turning something negative into a positive always works.
Get users converting from SERP (search engine results page) – Not only can having services listed impact your rankings, but it can also allow Google to pull snippets to aid in getting searchers to engage with you. Your products or services can also link directly to converting pages. This is perfect for grabbing users who are looking to buy and putting them in front of that big add-to-cart button without delay.
GEO-tag images – Whilst not widely done (yet), having images tagged up correctly with longitude and latitude can help reinforce a listing’s location as another signal to help you edge out the competition. There are many places on the web that will allow you to do this with ease.
Make sure tracking is set up correctly – Unless you can measure how effective all your work is, it’s hard to see the progress you are making. Use call-tracking numbers and UTM tags to track engagements with your CTA/products/services. Use this data to analyse where you’re winning and where you need to focus your efforts in the future.”
Philip Pasma from Asterisk Marketing Inc. states
“You must provide all the detailed and accurate information about your business. Try to include your business hours, and schedule all the goods or services your business is offering. Make sure that it includes your targeted keywords and don’t forget to add engaging and geotagged imagery. It is the first and foremost duty if you want to get a higher ranking in Google listing. Without the correct keyword, you will not be able to connect with the right audience.”
Karan Dhall from Bransion Media shares
“Capitalizing on Google listing in 2022 will require more focus on community engagement. Actively publishing business updates, photos, and special offers through publishing features will help boost visibility on top search results pages. Since visual media has been getting more attention, publishing photos and videos can give an additional boost to your Google listing. Reviews will become more important as well to rank for competitive local business queries. “
Scot J Chrisman from The Media House says
“Highlighting customer reviews and ratings will be one way to optimize google listing. Flashing reviews and praises works as if it is a call for action and a form of referral marketing. Consumers often look first at what other people say about the store before proceeding with a transaction with them. Moreover, displaying high reviews and ratings tells so much about your business. It is like giving a generalized overview of your store. Those stars can attract customers and get their curiosity higher. “
Bob Bentz from Purplegator advises
“One thing the pandemic has shown us is the ever increasing importance of digital and mobile marketing and it shows no signs of abating. Expect more in 2022 when it comes to ad spend on social media platforms and digital marketing.
One tip is to embark on an attempt to get listed in featured snippets from Google. Featured snippets are boxes of content atop the search engine results pages. They are usually below the paid listings and before the organic listings. They can come in the form of paragraphs, lists, tables, or answer boxes.
Online pages that provide common questions and answers tend to perform well in gaining top of page featured snippets. Take those questions that you commonly get and answer them on your business’s website. Chances are that consumers are searching for these long tail questions as well, especially since voice search has become more commonplace. “
Mark Crouch from Carbon Marketing suggests
“Don’t panic if your account gets suspended, this is very common and can happen for multiple reasons. Anticipate that your account will be in this status for at least a week, possibly more and have a plan b for lead acquisition in the event that this happens. This could include running paid search ads.”